Jen Stark x Wynwood
As part of the Miami market opening strategy, sweetgreen teamed up with Jen Stark in Wynwood, Miami. The mural “Drip” activated the entire building — inside and out. Paint crossed from the building onto the awning and became transparent vinyl as it passed through windows. A stained-glass skylight projected Jen’s vibrant colors inside the restaurant as customers entered the store. We conducted light studies to ensure that the vinyl on both skylights and windows would project color onto adjacent surfaces.
To celebrate the grand opening, we gave the first 150 guests to order pickup on the sweetgreen app a limited-edition Jen Stark x sg ceramic bowl. For every bowl, sweetgreen donated a meal via Health in the Hood.