sweetgreen Rebrand

Led the rebrand of store design + retail experience to develop a new system expressing sweetgreen’s commitment to creating a positive impact on the future of food. Built a consistent system across all channels — store design, signage & wayfinding, marketing, advertising, social, digital products, packaging, and team member uniforms.

The new brand identity is more meaningful and memorable for our customers and has the framework to evolve the brand into the future. The project was a joint effort between the agency COLLINS and an internal multidisciplinary design team.